Jenny Chen
Enigma
Enigma is a package designed for non-alcoholic beer to provide fancy moments for people who could not drink alcohol.
Project Time: Fall 2021
Category: Packaging
BEER NOT BEER.
GOALS
The package design is aiming to promote a "beer" which is alcohol-free and healthy.
TARGET AUDIENCES
BRAND VALUES
Fresh
Appetizing
Paradox
Fantasy
Alcahol free
CONTAINER SELECTION
Competitor
Vector
Dark Bottle
The totality of this series consists of a quartet of distinct and unique flavors.
BULLION
The inspiration behind the Bullion theme can be traced back to the radiance and opulence that characterizes the design of churches, particularly their intricate illumination and the grandiose display of light. This design theme cleverly incorporates a rich and striking gold pattern, which is an essential feature of the Bullion theme, imbuing it with a sense of luxury and elegance.
AMETHYST
The idea for the Amethyst theme came to me during a moment of inspiration when I was looking at a flight of stairs and admiring the intricate pattern of grape leaves that decorated the handrail. The combination of the bold and geometric lines of the stairs, coupled with the intricate and delicate natural pattern of the grape leaves, served as a powerful and inspiring visual display. The interplay between the contrasting elements of this design formed the basis of the Amethyst theme, which seamlessly blends the bold and the delicate into a cohesive and captivating design.
CARDINAL
The Cardinals theme has been designed to showcase the intense and vivid color red, with a sharp and striking effect that is meant to capture the viewer's attention. The inspiration for this bold and impactful design was drawn from the beauty and vibrancy of cherry flowers. The delicate yet powerful presence of cherry flowers in bloom serves as a visual reminder of the natural world's ability to seamlessly blend subtlety and strength into a breathtaking display. This juxtaposition of delicacy and power forms the basis of the Cardinal's theme, which is a celebration of the sheer beauty and wonder of nature.
SAPHIRE
The Saphire theme was conceived as a celebration of the interplay between light and shadow, specifically the interplay between positive and negative lighting scenarios. The idea for this design was sparked by the intricate and captivating lighting patterns that are often present in shadowy environments. This effect is similar to that of a blueberry, which has a light-colored interior and a dark outer appearance, creating a beautiful contrast that is both striking and elegant. The Saphire theme captures this same essence, creating a sense of balance and harmony that is both captivating and visually appealing.
PRINCIPLE DISPLAY PANEL ANALYSIS
PACKAGING 6 BOTTLES IN A BOX
RELATED APP FOR BEER INFORMATION
RELATED WEBSITE FOR ENIGMA
